Measure
Review queries, pages, impressions, clicks, indexing and crawl information.
Search optimisation
Use real search data to keep improving the website.
One-off and ongoing optimisation using Google Search Console and Bing Webmaster Tools, with practical website changes included within a defined scope.
Discuss this serviceHow it helps
Search performance becomes more useful when the analysis leads to careful changes. Page & Place reviews how people find the site, identifies pages and queries with useful potential, and implements prioritised on-page and technical improvements.
The intended outcome
A technically sound site that develops in response to real search behaviour, with clear priorities and changes that remain grounded in the business.
From evidence to improvements
Search analysis should lead to useful website changes.
Google Search Console and Bing Webmaster Tools show which pages and queries are appearing in search, where people click and where technical issues may be limiting visibility. Page & Place turns those findings into a prioritised, bounded set of improvements.
Prioritise
Focus effort on realistic opportunities connected to the business and its customers.
Improve
Refine existing content, metadata, headings, internal links and technical signals.
Review
Report what changed and use later search data to decide the next priority.
Two ways to begin
Choose a one-off review or ongoing optimisation.
Search optimisation
Start with the business problem, then choose the right scope.
A concise enquiry is enough to begin. Share what is currently in place, what needs to improve and any platforms that need to remain part of the customer journey.